1. Staying up to date with trends

Staying current with trends, especially among students, is crucial and requires a proactive approach. TikTok is an effective tool for keeping up with contemporary topics and understanding your audience, as student interests have evolved significantly over the past decade. Regular interaction with students nationwide, such as through the Digital Creators project, is beneficial. Seeking their input and ideas helps understand their interests and the type of content they prefer.

2. Generate content ideas

The student journey is cyclical, with events like exams and house hunting, making it challenging to continually create fresh content. TikTok is an invaluable resource for content ideas, with a wealth of videos on topics like budgeting and student life offering inspiration. Monthly "content planning parties," where the team gathers to brainstorm, are key. These sessions involve sharing insights from campus visits, discussing current topics, and exploring TikTok trends to adapt them creatively for the higher education sector.

3. Develop my skills on other software apps

While scrolling online can be time-consuming, it's also an opportunity to learn and enhance skills. For instance, watching Canva tutorials can significantly improve the quality of social media posts. Searching for 'canvahacks' on platforms like Instagram can reveal helpful tips to make posts more eye-catching. Similarly, there's a wealth of information on PowerPoint as well. Sharing these findings in a Slack channel, as many CampusLifers do, benefits the entire team by increasing collective knowledge. This collaborative approach is particularly useful for client work, as learning from others' insider tips can elevate the quality of the output. In this context, networking and knowledge-sharing are invaluable.