Digital Creator at a glance
Peer-led short-form video made simple
The Digital Creator project for University X kicked off in Summer 2022. Working with a diverse pool of current university students, we helped them produce a wide range of visual and written content to engage the wider student population.
By providing clear creative briefs, we were able to create content around key themes driven by the University, whilst also harnessing the creativity of the students — encouraging them to bring their own ideas to the table.
To ensure the quality and consistency of content, we provided full training, ongoing support, project management, and analytics reporting.
After a successful pilot, in January 2023 the project was recommissioned.
HEADLINE STATS AFTER SIX MONTHS
Our 28 student creators created 35 news articles across 7 blogs and had brilliant success with their short-form videos on social platforms.
Instagram likes (and counting)
Instagram views to date
In addition, the Digital Creator project has prompted some engaging comments from both students and wider brands, helping to increase the reputation of the University.