In summer 2024, just 11 days before new students were due to arrive, LSE discovered that the Vitality London 10K, a major city-centre race, was scheduled on the same day as their Arrivals Weekend. With large parts of central London cordoned off and key routes to halls blocked, there was a real risk that students and their families would face severe delays and confusion during their move-in.

Thankfully, LSE had Halls Life, powered by Browzer Engage.

With our content support in place, the Browzer team were able to act fast, creating a clear, helpful story and publishing it live to LSE’s Halls Life the very same day.

The post included:

- A map of the Vitality 10K route

- Direct links to the race website and Transport for London (TfL) for live updates

- Travel guidance and suggested adjustments to arrival times

- Reassurance for new students navigating a potentially stressful day

The Result

Because LSE had already embedded Halls Life into their pre-arrival journey, students were used to visiting the site, and the update was seen by over 1,000 users in a matter of days.

There were no reported issues on the day. By getting critical information in front of students quickly, in a channel they were already engaging with, LSE successfully avoided a potential move-in crisis.

Why you need Browzer Engage

Browzer Engage is an effective tool for communicating essential messaging, that may not be glamourous, but is important need-to-know information which plays a vital role in a positive student experience. It’s a dynamic platform that enables universities to respond to real-time challenges — without needing to wait on third-party uploads or slow approval chains.

With immediate publishing and flexible content formats, universities can stay agile, keep students informed, and avoid last-minute confusion — exactly when it matters most.